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Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

18.4.13

TOYSREVIL @ "Become Iron Man" (Bugis Junction, Singapore)

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Open to the general public on April 19th (from 10AM) at Bugis Junction, Singapore (in front of the Intercontinental Hotel) is "Become Iron Man" = a promotional space featuring:

(1) an area where YOU get to "wear' the Iron Man armor (virtually) via motion-sensor technology.
(2) A display of Iron Man-themed action figurines and play-sets from Hasbro
(3) Display from Disney-XD of their programs/cartoons,
(4) a spectacular display of Super Alloy articulated figures from Play Imaginative (this is the first public display of the 1/4-scaled figures!).

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(HASBRO and other displays)
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BECOMING IRON MAN

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Essentially you step on a small raised stage in front of a plasma screen with a mounted "special" camera, whereby images of pieces/portions of the Iron Man Mark 42-armor "fly" and attach itself to your body via "motion-sensor technology" (very much like this early incarnation of "Augmented Reality" back in 2010 circa "Iron Man 2") ala Stark in his trailer(s), all the while playback on-screen comes along with audio-narration from "Jarvis", telling you what's next and what to do.

And for the duration of the entire experience, a total of 4 x pictures/stills of you "in action", will be captured and posted online, afters.

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Expect a little portion of the experience where you are to boogie tho - whereby I no doubt would have Gangnam-styled it, or Saturday-Night-Boogied it - but alas I chickened out was too shy to go thru with my stage-debut, with encouragement from Leon of Open The Toy (go click on the link and show him some cyber-lurve, why doncha?) and thru a guilt-trip from Daphne at Play Imaginative (who invited me to this event - my thanks!).

Poses to consider attempting if you visit and try: Ultraman-pose, Kamen Rider-pose, "Gentleman"-dance by Psy … but you know what? I'm just a "talker" here, not a "do-er", so I'll let you folks decide what to o yourselves LOL

PLAYING WITH IRON MAN

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And while I did managed to cajole Darren from P.I. to let me manhandle the prototype version of the RAW Edition Iron Man 1/6 (no pics for that tho, sorry), folks at the event are NOT to touch the exhibits tho! LOL

Play Imaginative (www) debut their 1/4th-scaled "Super Alloy" Iron Man armors seen in "Iron Man 3" - and this was their first public display debut too - featuring Gemini / Deep Space Suit, Heartbreaker, Red Snapper, War Machine 2.0, Iron Patriot and the "hero"-suit of the movie; Mark XLII - and they were pretty breathtaking to behold too, no B.S.! On display was also the 1/6th-scaled Iron Man with Hall of Armor display, which looked impressive. What I thoroughly enjoyed about this island display, was that you could see the BACKS of the figures as well!

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The 1/4th-scaled "Super Alloy Iron Man Mark XLII - Exclusive Edition " is currently on pre-order as well (Check full details here), with complimentary tickets for the "Iron Man 3" movie up for grabs before the film's debut on April 25th in Singapore. It was also mentioned that there will be an addition of Tony Stark's headsculpt and interchangeable "battle-damaged" armor! A shame they were not on display at the event tho …

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To note, the figures feature light-up in the chest, palms (representing Repulsor rays) and feet - but were not switched on during this media event - so folks grab some snaps when it opens to the public! As for the status of the display=base in which the figures stand on, P.I. said: "thats not the exact base & figure stand. it will be semi die-cast, the arms of the stand w rotation & adjustable height".

What was exceeding interesting, with this particular booth with empty-stands! Well, they are meant for the 1/12-scaled figures (standing about 6-inches tall) and feature armor designs that has yet to be revealed to the public, either via trailers or promotions! The figures will be revealed post-April 25th, when the film premieres in cinemas!

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"Become Iron Man" exhibits thru May 5th, 2013. Here's the latest trailer to help seal the deal LOL

14.4.13

"Become Iron Man" Interactive Experience @ Bugis Junction (19 April – 5 May 2013)

Become Iron Man
Become Iron Man
Become Iron Man
PRESS: "Marvel Studios gives Singapore fans an all-new experience using motion-sensor technology to allow users to assemble and test the new Mark 42 armour and be immersed in the action of the coming Iron Man 3 film!" (Read more here)
Launching April 19th @ Bugis Junction in Singapore, this seems an interesting promotion for the "Iron Man 3" movie, set to premiere April 26th here. "Become Iron Man" Interactive Experience exhibits thru May 5th, 2013.

6.4.13

Suit Up at Hysan Place - Powered by Hot Toys

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PRESS: "Marvel's Iron Man Suit Up at Hysan Place, Powered by Hot Toys" exhibition has officially begun today! Visit Hysan Place in Causeway Bay, Hong Kong from now till May 12 to see the Hall of Armor with life-size Mark I-VII statues, the latest 1/6th scale movie accurate Iron Man 3 Collectible Figurine series, the first-ever displayed Holographic showcases featuring the Mark VII Collectible Figurine, and the Iron Man artist projects with Hot Toys' figures customized by design gurus from all around the world! Please join us at Hysan Place at Lee Gardens and fest your eyes on this astonishing Iron Man exhibition!"
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[21 x images in slideshow above / Click for full-screen viewing]
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(via Hot Toys)

9.1.08

IM-PROMOTIONS: BURGER KING, AUDI, 7-ELEVEN

details about the upcoming promotions for Iron Man via Brandweek [via]:

"There's been strong fanboy buzz on the movie since last summer's Comi-Con, where Downey appeared with director Jon Favreau and castmates Terrence Howard and Gwyneth Paltrow, but the studio intends to take it beyond niche, starting with a splashy Super Bowl ad and extending through broad-based promotions at 6,400 7-Eleven convenience stores and global campaigns with Burger King and Audi"
BKAUDIIRON

"The partnerships fan out across every demo," said LeeAnne Stables, Paramount's svp-worldwide marketing partnerships. "And they reach consumers in ways and places that the studio marketing can't." Some lessons from the studio's successful Transformers deals from last summer will get a re-do here: Favreau will direct BK's TV ads, as filmmaker Michael Bay did for the robot movie/ burger chain tie-in, and the studio will pack a dedicated Audi Web site with original Iron Man content, to an even greater degree than it did for Transformers ally General Motors."

my take = juz gimme teh toys, folks! LOL

[Audi-image via]
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