Iron Man 2 is now only weeks away and following the launch of Marvel's Stark Expo 2010 site last week [www.starkexpo2010.com] - comes the first installment of their viral campaign - which is now live! Check it out here: http://www.starkexpo2010.com/accutech/.
"AccuTech" are one of Stark Industries subsidiary companies (drawing heavily on the comics) whose future technology will be showcased at the Stark Expo in May. Courtesy of the folks at Rubber Republic we have a video posted above, featuring the new "HazTech" exoskeleton! ...And is it just me, or does the ACCUTECH-logo look like the AVENGERS's logo? hhhmmmm?
ABOUT STARK EXPO:
The storyline of Iron Man 2 involves Tony Stark's attempt to bring back Stark Expo, a world fair-like industrial and scientific exhibition which his father, Howard Stark, first launched in the 1960's. The mystery of the 1974 Stark Expo is a centerpiece of the new film. Stark's companies such as Cordco, Accutech and Fujikawa will be exhibiting "better living through technology" submissions (perhaps a far cry from the military extravaganza that was the first film and symbolising his new stance).
For Immediate Release
ACCUTECH: A SUBSIDIARY OF STARK INDUSTRIES UNVEILS PROTOTYPE 'HAZTECH' ARM
- FULL EXOSKELETON TO DEBUT AT STARK EXPO 2010 -
AccuTech: a subsidiary of Stark Industries has today given us a glimpse of the latest breakthrough in anthropo-robotic physical enhancement - ‘the HazTech Exoskeleton’.
Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.
In a video released today at www.starkexpo2010.com/accutech/ a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Star Expo 2010.
Charles Healey, CEO commented: "Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save lives of others."
Notes to Editors:
Once a small California-based research and development firm founded by then CEP Gilbert O'Connor, AccuTech: a subsidiary of Stark Industries has grown to become an international knowledge-based group with 4,800 employees in over 30 countries.