29.4.10

WHIPLASH SLASH & BURN: IRON MAN 2 USES UNITY 3D GAME TECHNOLOGY

Iron Man 2 uses Unity 3D Game Technology ~ featuring the new "havoc-wrecking" Race of Champions Whiplash game (www) based on the new exciting 3D browser Unity platform. Yes, you witness the POV of Whiplash while you crash race-cars ~ *CRACK*

[Unity really is a state-of-the-art game engine (the sophistication that can now be achieved has moved casual gaming to another level) which allows you to play 3D games in your web browser.]





Iron Man 2 uses Unity 3D Game Technology

DETAILS: "Whiplash: Slash and Burn is a fast-paced browser game to promote the theatrical release of Marvel's Iron Man 2 this May. In the game the player takes control of Iron Man's new nemesis Whiplash as he storms the race track where Stark is racing.

Using Whiplash's cable-whip arms, the player will attempt to destroy the racing cars as they speed towards the screen. After hitting enough cars, a special power surge is rewarded, which can be used to knock out multiple vehicles.

The main aim is to annihilate Tony Stark's car as he passes. As the timer ticks down the cars increase in speed making it harder to earn points for destruction. On completing the game the player can add their high score to a leaderboard.

This explosive game shows that Unity is bringing the 3D browser game to a new level of sophistication."


IRON MAN AUDI SPACE PLAYSTATION HOME TAKEOVER



[BECOME IRON MAN IN PLAYSTATION® HOME FOR
A CHANCE TO WIN ONE OF 10 IRON MAN SUITS]

DESCRIPTION: If you have a Playstation 3 then head to the Audi Space in Playstation® Home as from April 29th 2010 you will have the chance to throw on the Iron Man suit and pilot your way around Home.

Pick up arc reactors and dodge the mines to power your way onto the leaderboard. If you make the leaderboard then do your best to stay on it, as we will be giving the Top 10 scorers an Iron Man suit to keep.


Source: http://www.iamironman2.com/home/

I AM IRON MAN 2: AUGMENTED REALITY APP

"Red & gold or titanium silver? It's a tough choice but why not try both
the Iron Man & War Machine helmets on and see which suits you best?"



PRESS: (Today) Marvel & Paramount release this augmented reality app @ http://www.iamironman2.com that not only lets you see what you'd look like in the latest iteration of the Iron Man/ War Machine hardware but it also brings to life the internal HUD (Heads Up Display) through gesture recognition.

You will need a webcam to fully activate the "I Am Iron Man 2"-app ~ the video posted above explains how it works and what it looks like. What you can do then is to video capture yourself inside one of Tony's toys and post/share it with your buddies through Facebook, Twitter or embed it on your own site. Choose between being viewed with a mask on, or a POV within the mask.

I-AM-IRON-MAN2-01

Perpetrated by the fine folks at UK-based Rubber Republic and PPC Interactive, this Iron Man 2 movie viral campaign leading up to the May 7th launch of "Stark Expo 2010" [www.starkexpo2010.com] in tandem with the movie premiere, where no doubt Tony Stark's sharing his resources and knowledge with the world may well lead him to ruin, or have his tech perverted and subverted to insidiousness, no?

The Repulsor-ray tech in the CordCo video, and the obvious "targeting-array interface" seen in the Stark-HUD just compounds that, innit? The Fujikawa video is an inspired touch, at the very least to embrace the Asiatic demographic, and at the very least even me as a Chinese man CAN be connected (in some way) beyond my fanboy enthusiasm for IRON MAN, yeh? *Kudos*

But of course I'm thinking too much into this, might as well enjoy the ride til the inevitable screening in the darkened theatre come May, innit? Can't wait to see what happens next!

I-AM-IRON-MAN2-02

This ties in pretty well with the previously released Stark-Fujikawa / STARK-HUD viral video, methinks ~ when at the very end of the video which prompts the viewers to BE "Tony Stark" LOL

I admit I do enjoy this current "Augmented Reality" app / viral, compared to previous ones we've experienced, moreso because it is more light-hearted and accessible, than say an intense immersion required to be "part of the game", IMHO.

FUJIKAWA-STARK

23.4.10

Iron Man 2 Viral: Stark-Fujikawa's HUD a vision into the future

The final of the three "Better Living Through Technology" *viral videos* to support Tony Stark's Stark Expo in Iron Man 2 is now live! Stark-Fujikawa present the STARK HUD 2020 - Suit Up!: http://www.starkexpo2010.com/fujikawa



STARK HUD 2020 FEATURES

* High speed data in the palm of your hand!
* Geo-location services and tourist information!
* Weather and traffic updates!
* Social networking tools and applications!
* Mood-monitoring jukebox!
* Matchmaker targeting!

PRESS: HUD (Heads Up Display) technology has long been the stuff of comic books and science fiction. Now it's a reality. Early this morning (2 am GMT) Fujikawa, the Japanese electronics manufacturer released a first glimpse of their Stark HUD 2020 which will be on display at Stark Expo early next month.

This is game changing technology which promises to take consumer optics and communication into another dimension.

It enables the user to fully and effortlessly interact with their environment and social network: you can find out what's happening in downtown Shibuya, check the weather, catch up with friends, you can even find love. with its compatibility profiling. More details such as price and launch date will be revealed on May 7th at http://www.starkexpo2010.com.


[TOYSREVIL-PSSST: The augmented reality comes around 3:30pm (UK GMT) ~ you heard it here first!]

KAZ for Iron Man CollARTible Expo in Hong Kong

KAZ-IRON-MAN

"The IRON ANGEL" by renowned Japanese military figure customizer Kaz, completed for Iron Man CollARTible Expo in Hong Kong [tagged / Facebook-events].

IRON MAN 2: MARK V CHARACTER POSTER

IRON-MAN-MARK-V

22.4.10

Iron Man Under Acid Rain by Lalla for Iron Man CollARTible Expo (April 22)

LALLA-IRON-MAN

Hot Toys has revealed a new custom 1/6th-scaled Iron Man by Korean painter Lalla on their Facebook page ~ featuring a Tony Stark brandishing a brolly, and a headsculpt with (what seems like) "implanted" hair!

Lalla's "Iron Man Under Acid Rain" was completed on a 1/6th-scaled Iron Man Mark III 1/6th-scaled figure from Hot Toys ~ for the coming Iron Man CollARTible Expo @ Miramar Shopping Centre, Hong Kong on April 22nd [event-blogged]

The Disburdened Weight by Wudai Shiguo for Iron Man CollARTible Expo (April 22)


From "Wudai Shiguo" [www.wd-sg.com] comes "The Disburdened Weight" ~ a customed 1/6th-scaled Iron Man for the upcoming Iron Man CollARTible Expo @ Miramar Shopping Centre, Hong Kong on April 22nd [event-blogged] showcased in the video above, as well as being featured online as a conceptual gallery viewable here. (Scroll and click on image menu at base of screen).

CLICK HERE for still-images of the diorama, created by Childe Abaddon and Kenji Wong!

21.4.10

Iron Man collARTible Expo by Hot Toys @ Miramar Shopping Centre, HK (April 22-May 9)

HOTTOYS-IRONMAN-BANNER

PRESS: First-of-its-kind Iron Man collARTible Expo in HK! Iron Man 2 is coming to Hong Kong next week!

Beloved by millions of fans all over the world, this iconic superhero is expected to bring us an “Iron Man wave” in the weeks to go! To catch this exciting moment, Hot Toys is very proud to present the first-of-its-kind Iron Man CollARTible Expo at Miramar Shopping Centre in Hong Kong from April 22 – May 9, in line with the movie launch.

At the exhibition, the first-of-its-kind life-size War Machine statue will be proudly unveiled! What’s more, Hot Toys’ full-range Iron Man collectible figures series will be showcased together for the first time! To add to this event more creative elements, Hot Toys has invited a total of over twenty distinguished artists from the U.S., Japan, Korea and Hong Kong to customize their own thematic projects on Hot Toys’ Iron Man Mark III collectible figure!

The list of leading international designers, to name but a few, include the 3D key artists Mr Anthony Mestas, Mr Bernardo Esquivel, Mr Heath Hammond and Mr Jesse Lincoln from Sideshow Collectibles, Japanese designers Mr Peiper and Mr Kaz, Korean painter Lalla, celebrated designers from Hong Kong including Mr Elphonso Lam, Mr Eric So, Mr Kenny Wong, Mr William Tsang, Mr Winson Ma and many more.

Hot Toys and Iron Man fans, come to join us for this creative, artistic and marvelous event in Hong Kong! Or stay tuned on our Facebook page for the most updated daily news starting from today!


IRONMAN-HT-CUSTOMS

***Check out customed 1/6th-scaled Iron Man Mark IIIs by Winson Ma, Ultraman Fong and Kenny Wong on my TOYSREVIL blog-post!

17.4.10

CORDCO UNVEILS EXPLOSIVE NEW TECHNOLOGY FOR STARK EXPO 2010


A new (viral) video has been unleashed for Iron Man 2, featuring an "exclusive presentation" by CordCo (the second of the Stark companies to unveil their pavillion at Stark Expo 2010) ~ which was "recorded earlier this year in Melbourne, Australia, to demonstrate a civilian application to what has to date been exclusively military technology."

'Better living through technology' will be at the heart of the Stark Expo which Tony Stark himself opens in 21 days time from now, in New York.

IRON MAN 2: MARK IV IN 1/6 BY HOT TOYS


PRESS: Hot Toys is proud to present the 1/6th scale Mark IV Limited Edition Collectible Figurine from the Iron Man 2 movie. The movie-accurate Mark IV collectible is highly detailed and fully deployed, specially crafted based on the image of Robert Downey Jr. as the iconic character Mark IV in the movie, highlighting the well equipped armor and light-up functions.

Featuring a headsculpt by Kojun (the image of which is currently unrevealed at time of this post) ~ Iron Man 2: 1/6th scale Mark IV is scheduled for a 3rd quarter 2010 release.

HOTTOYS-IRONMAN-MARK4

[4 x images in slideshow above / CLICK for full-screen viewing]

Hot Toys Movie Masterpiece Series (MMS123) Iron Man 2: 1/6th scale Mark IV Limited Edition Collectible Figurine

The 1/6th scale Mark IV Limited Edition Collectible Figurine specially features:

- Authentic and detailed fully realized likeness as Mark IV in the movie Iron Man 2
- Newly developed alternate head with authentic likeness of Robert Downey Jr. as Tony Stark in the movie (photos coming soon)
- Approximately 30 cm tall
- Over 36 points of articulations
- Special features on armor:
- Newly developed movie-accurate helmet
- LED-lighted eyes and Micro ARC reactor on chest (white light, battery operated)
- One (1) piece of detachable chest armor
- Improved articulations on waist armor which allow flexible movement
- Detachable forearm rockets
- Four (4) pairs of interchangeable palms:
- + One (1) pair with improved articulations, movable fingers and light-up repulsors (white light, battery operated)
- + One (1) pair of open palms with light-up repulsors (white light, battery operated)
- + One (1) pair of relaxed palms with light-up repulsors (white light, battery operated)
- + One (1) pair of forceful fists
- Fully deployed air flaps at back of the armor with built-in metal flaps
- Retractable countermeasure dispenser
- Articulated flaps at the back of armor on left and right legs
- Metallic red and gold-colored painting on armor


[6 x images in slideshow above / CLICK for full-screen viewing]


Accessories:
- One (1) pair of red framed sunglasses
- One (1) donut box with one donut inside
- Extendable figure stand with Mark IV nameplate and movie logo
- One more additional square-shaped figure stand with LED light-up function, Mark IV nameplate and movie logo (white light, battery operated)

Artists:
- Head Sculpted by Kojun
- Head Painted by JC. Hong
- Head Art Directed by JC. Hong


[8 x images in slideshow above / CLICK for full-screen viewing]

**Prototype shown, final product may be slightly different
**Battery included for collectible figure
**Battery not included for figure stand

14.4.10

NEW IRON MAN 2 INTERACTIVE TRAILER


New Iron Man 2 interactive trailer has been launched, featuring "hotspots" within the video that will release further content and information on the characters (new & old), the evolution of the Iron Man suit and film's centrepieces the Monaco style "Race of Champions" and Stark Expo 2010.

IRON MAN 2 premieres April 28th worldwide.

10.4.10

IRON MAN MARK IV IN 1/6 BY HOT TOYS (TEASER)

IRONMAN2-MARK-4

The third 1/6th-scaled figure announced by Hot Toys to be released ~ from the upcoming Iron Man 2 feature film ~ is the Iron Man MARK IV figure! As we await further images and product details to be released, check out the earlier two announced figures on TOYSREVIL: War Machine and teaser for Iron Man's nemesis; Whiplash!

WAR MACHINE 1/4-SCALE COLLECTIBLE BUST BY HOT TOYS


[5 x images in slideshow above / CLICK for full-screen viewing]

After the earlier announcement of the MARK IV 1/4-scale collectible bust [PEEP], Hot Toys presents the next bust from Iron Man 2: WAR MACHINE! Looking quite splendid (as far as busts go), no doubt due to the bulky armor, and rocking as much as the 1/6th-scaled version, IMHO. Scheduled for a 3rd-quarter 2010-release, the 9 inch tall bust features battery-operated LED-lighted eyes and heart.Peep the product specs listed below:

IRON MAN 2: 1/4th scale War Machine Collectible Bust [www2 / Product code: HTB07]

Hot Toys is proud to present the 1/4th scale War Machine collectible bust from the Iron Man 2 movie. It is specially produced based on the image of the well-received character War Machine in the movie, which is presented in fine sculpture, highlighting the light-up functions and highly-detailed weapon.

The 1/4th scale movie-accurate War Machine collectible bust specially features:
- Iconic character War Machine from Iron Man 2 movie in approximately 1/4th scale in fine sculpture
- Approximately 9 inches / 23 cm tall
- LED-lighted eyes and heart (red light, battery operated - Battery not included, 3A batteries (3 pieces) are required)
- Shoulder-mounted gatling gun
- Metallic grey flat colored painting on armor
- Specially designed square-shaped stand supporting the bust and featuring the War Machine nameplate and movie logo
- Prototype shown, final product may be slightly different

8.4.10

STARK EXPO PLAYER (IRON MAN 2 VIRAL CAMPAIGN)


Check out the new embedded "Stark Expo" player above, which currently plays the corporate promo-video of "AccuTech" ~ showcasing the "HazTech" exoskeleton set to debut at Stark Expo 2010. And yes, although this might seem like a double-post ~ what you should also know is, this video player will update itself with ALL subsequent videos (vis-à-vis viral campaign, or otherwise) as and when they are released. Bookmark this post, if you so please :)

FYI: I tried to embded this on this blog's menu-right, but the HTML wouldn't allow me a alteration in player-size. Pity.

ACCUTECH ONLINE (IRON MAN 2 VIRAL CAMPAIGN VIDEO NOW LIVE!)


Iron Man 2 is now only weeks away and following the launch of Marvel's Stark Expo 2010 site last week [www.starkexpo2010.com] - comes the first installment of their viral campaign - which is now live! Check it out here: http://www.starkexpo2010.com/accutech/.

STARK-EXPO-LOGO

"AccuTech" are one of Stark Industries subsidiary companies (drawing heavily on the comics) whose future technology will be showcased at the Stark Expo in May. Courtesy of the folks at Rubber Republic we have a video posted above, featuring the new "HazTech" exoskeleton! ...And is it just me, or does the ACCUTECH-logo look like the AVENGERS's logo? hhhmmmm?

ACCUTECH-SCREENGRAB-01

ABOUT STARK EXPO:
The storyline of Iron Man 2 involves Tony Stark's attempt to bring back Stark Expo, a world fair-like industrial and scientific exhibition which his father, Howard Stark, first launched in the 1960's. The mystery of the 1974 Stark Expo is a centerpiece of the new film. Stark's companies such as Cordco, Accutech and Fujikawa will be exhibiting "better living through technology" submissions (perhaps a far cry from the military extravaganza that was the first film and symbolising his new stance).

ACCUTECH-SCREENGRAB-02
ACCUTECH-SCREENGRAB-03

[Note: Below is the full "Press Release" from AccuTech via their website]

For Immediate Release
ACCUTECH: A SUBSIDIARY OF STARK INDUSTRIES UNVEILS PROTOTYPE 'HAZTECH' ARM
- FULL EXOSKELETON TO DEBUT AT STARK EXPO 2010 -

AccuTech: a subsidiary of Stark Industries has today given us a glimpse of the latest breakthrough in anthropo-robotic physical enhancement - ‘the HazTech Exoskeleton’.

Using revolutionary hyper-sensors and nano-hydraulic technology, the exoskeleton is able to detect and amplify body movement. Covering over 80% of the human body, it also protects its wearer from high impact and extreme temperatures.

In a video released today at www.starkexpo2010.com/accutech/ a prototype arm is shown in action, with the full exoskeleton due to be unveiled next month at the hotly anticipated Star Expo 2010.

Charles Healey, CEO commented: "Putting aside the obvious commercial applications of HazTech, our priority is to unlock its humanitarian potential. By better protecting the lives of peacekeepers and emergency rescue teams, we can help them save lives of others."

- ENDS -

Notes to Editors:
Once a small California-based research and development firm founded by then CEP Gilbert O'Connor, AccuTech: a subsidiary of Stark Industries has grown to become an international knowledge-based group with 4,800 employees in over 30 countries.

IRON MAN 2 MOVIE POSTERS

IRONMAN2-POSTER
[International Poster for IRON MAN 2 / via Yahoo!Movies]

BLACK-WIDOW-WONDERCON
[BLACK WIDOW character poster exclusive to WonderCon 2010]

IRONMAN2-IMAX
[IMAX Poster???]

IRON MAN 2 COSBABY SERIES BY HOT TOYS

Hong Kong's Hot Toys releases images and info of their upcoming IRON MAN 2 MINI COSBABY SERIES ~ featuring the movie characters miniaturized into chibi-ish-babies standing 3 inches tall. With 8 figures in total (including 7 regulars plus a secret), the Iron Man 2 - Mini Cosbaby Series has a scheduled end-2nd quarter release.

[For a closer-look at each figure, check out my primary-weblog: TOYSREVIL]

HOT-TOYS-PRESS: Following a series of 1/6th and 1/4th scale movie collection, here comes the lovely 3 inches Mini Cosbaby Series. A set of 8 cosbabies of the Iron Man 2 movie characters, inclusive of 7 special designs plus a secret version, will surely bring you unlimited happiness and surprise! Save some space for it to grace your collection. Pre-order is available now!

TEASER: WHIPLASH ACTION FIGURE IN 1/6TH-SCALE BY HOT TOYS

HOTTOYS-WHIPLASH-TEASER

After the earlier announcement of War Machine [tagged], Iron Man 2's villain WHIPLASH get the 1/6th-scale-treatment courtesy of Hot Toys with the lone-image above released today via their e-newsletter, along with the following press:

PRESS: Guess who he is? An electrical technician, weapon designer, assassin or villain?
Holding sophisticated metal-like whips, wearing burnt and torn jumpsuit, carrying real-like electricity generator on his back, he is fiercely heading to battle against the armored superhero Iron Man!

Coming with full gear of highly detailed weapons and accessories, this collectible figurine shall be amazing enough to enter your collection, not to mention the newly developed head sculpt with realized likeness of the leading actor, Golden Globe winner and Academy Award nominee Mickey Rourke! Another highlight of the collectible is the forceful muscular upper body which is widely covered in patterned tattoos! Just like other Iron Man collectible figurines, the light-up function is expected, presenting on his chest.

Curious about how he looks like? More photos are coming! Can't wait? The 1/6th scale Limited Edition Whiplash Collectible Figurine from the upcoming Iron Man 2 movie is available for pre-order now!


[First posted 23.03.2010 on TOYSREVIL]

IRON MAN MARK IV COLLECTIBLE BUST IN 1/4-SCLE BY HOT TOYS


[5 x images in slideshow above / CLICK for full-screen viewing]

PRESS: Hot Toys is proud to present the 1/4th scale Mark IV collectible bust from the Iron Man 2 movie. It is specially produced based on the image of Mark IV in the movie, which is presented in fine sculpture, highlighting the light-up functions. The 1/4th scale Mark IV collectible bust specially features:

- Iconic character Mark IV from Iron Man 2 movie in approximately 1/4th scale in fine sculpture
- Approximately 9.5 inches / 24 cm tall
- LED-lighted eyes and heart (white light, battery operated)
- Metallic red and gold-colored painting on armor
- Specially designed square-shaped stand supporting the bust and featuring the Mark IV nameplate and movie logo

The Mark IV bust has a scheduled release date of end 2nd-quarter, 2010.

[First posted 15.03.2010 on TOYSREVIL]

WAR MACHINE ACTION FIGURE IN 1/6TH-SCALE BY HOT TOYS


After the previously posted teaser last week, Hot Toys starts off a brand new week with the full reveal of their upcoming WAR MACHINE (from the Iron Man 2 movie) in glorious articulated 1/6th-scale! Scheduled for an end-2nd quarter to early-3rd quarter 2010 release, the figure also features a "James Rhodes" facesculpt (with the likeness of actor "Don Cheadle") underneath the armor-mask, courtesy of Kojun (with paint and art direction by JC. Hong) ~ which surprisingly doesn't "wow" me ... but reckon as a figure itself, it may well appeal to collectors and hardcore IM-fans.

HOT-TOYS-WAR-MACHINE

[5 x images in slideshow above / CLICK for full-screen viewing]

1/6th scale War Machine Collectible Figure [Product code: MMS120]

PRESS: Hot Toys is proud to present the 1/6th scale War Machine collectible figure from the Iron Man 2 movie. The movie-accurate War Machine collectible is highly detailed and fully deployed, specially crafted based on the image of Don Cheadle as the well-received character War Machine in the movie, highlighting the well equipped armor, light-up functions and weapons.

The 1/6th scale War Machine collectible figure specially features:


- Authentic and detailed fully realized likeness of Don Cheadle as War Machine in the movie Iron Man 2
- Alternate head with authentic likeness of Don Cheadle as Col. James 'Rhodey' Rhodes in the movie
- Approximately 30 cm tall
- Over 36 points of articulations
- Movable and detachable parts on shoulder and waist
- Four (4) pairs of interchangeable palms
+ One (1) pair with improved articulations, movable fingers and light-up repulsors (white light, battery operated)
+ One (1) pair of open palms with light-up repulsors (white light, battery operated)
+ One (1) pair of relaxed palms with light-up repulsors (white light, battery operated)
+ One (1) pair of fists
- Metallic grey flat colored painting on armor
- Special features on armor
+ LED-lighted eyes and heart (red light, battery operated)
+ Articulated flaps at the back of armor on left and right legs


[6 x images in slideshow above / CLICK for full-screen viewing]

Weapons:
- One (1) articulated shoulder-mounted gatling gun, rotatable and multidirectional
- Two (2) shoulder-mounted cannons with one on left and one on right side
- Two (2) machine guns with one behind left and one behind right forearm

Accessory:
- Figure base with War Machine nameplate and movie logo

Artists:
- Head Sculpted by Kojun
- Head Painted by JC. Hong
- Head Art Directed by JC. Hong


[First posted 15.03.2010 on TOYSREVIL]

IRON MAN 2 TRAILER 2


Trailer #2 for IRON MAN 2 ~ that was supposed to have premiered when Alice In Wonderland premiered. (Also viewable in high-res via trailers.apple.com). This trailer basically tells the story of Iron Man 2, I reckon, featuring extension of scenes we've seen before in the first trailer, as well as the "reveal" of one of Stark's new MARK 5 "suitcase"-armour ~ Eat your metal-heart out, Transformers!


[11 x montaged-screengrabs in slideshow above / CLICK for full-screen viewing]

[First posted 08.03 on TOYSREVIL]
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